ShoppingGives

Shaping Visual Narratives for an Innovative Technology Startup

ShoppingGives as a leading donation-tech SaaS startup, provides innovative donation technology to retailers, such as Coach, Kenneth Cole, Natori, and Neighborhood Goods, enabling them to integrate donation widgets into their websites. My responsibilities encompassed building the brand guidelines to maintain consistency, developing a visual system for the website, and designing marketing collaterals to promote the business.

The impact:

• Generated 1.7M+ views and contributed to 147 deal opportunities

• Supported a deal pipeline of 1.5M attributed to inbound marketing efforts

• Increased new website user acquisitions by 37%