Developing Consistent Brand Experience through marketing channels
The quality of the product is the core of business in a brand however, bringing the value proposition is a key to winning over the competition. From announcing a new product to ensuring the existing brand, I created many marketing assets to deliver meaningful content in a dynamic medium.
Developing a visual strategy and designing campaign assets provides the challenge of delivering content and persuading the audience. When approaching the campaign design, I start by assessing the brand standards, audience, and goals. These guide me in constructing the visual identity of the campaign.
Having designed multiple campaigns for Google Ad, Webinar, playbook, and offline events, I’m well-versed in creating responsive visual assets.
Social Media
Social media channels and blogs are influential playgrounds for brands to engage with a target audience. Along with constructing brand identities, I created multiple contents, from the cover pages to informational content, to ensure consistency of the brand across social media channels, like LinkedIn, Facebook, Twitter, Instagram, Shopify, and blogs.
Playbook
The playbook is an informational B2B marketing medium to promote the product and educate potential customers. Depending on the season or purpose, I designed 200+ pages of multiple playbooks, inspired by the market trend to entice potential customers.
Below are examples of white papers I created for ShoppingGives, a donation technology company. With written content, I developed visual strategies and production through color, layout, typography, infographic, and illustrations to deliver the content effectively.
