Walmart
How can we capture moments that photos can't convey?
How many people actually read the manuals that come with their appliances? (Even you, reading this portfolio, have probably not read every word in your company’s benefit guide.)
Walmart needed a way to use images to help employees from diverse backgrounds—different education levels, races, cultures, and genders—better engage with complex information.
Moreover, they needed a cohesive visual system to make it all work.
Art Direction, Illustration | Role: Lead Senior Designer | Date: 2023