2017

Project: Rebranding + Repackaging

Role: Creative Lead, CollaboHQ

The Test Kitchen, a Korean brand celebrated for its homemade-style vegan snacks, embarked on a rebranding journey to expand globally. Beyond promoting mere healthiness, we aimed to convey the brand's experimental essence. This vision was translated into a dynamic wordmark logo, symbolizing our innovative approach to ingredients. We meticulously crafted marketing collateral, integrating modern typographic treatments and minimal, hand-drawn style graphic elements inspired by ingredients, reflecting the client’s commitment to quality and creativity.