Bigbooth
Entrepreneur’s playground
2017
Project: Brand Design + Visual Design
Role: Creative Lead, CollaboHQ
Bigbooth is an open-spaced coworking space for solo or duo entrepreneurs to grow their businesses. The place embraces the importance of collaboration by providing boundaryless office areas for members to have more synergy of collaborating individual’s competence.
For Bigbooth our team was challenged with developing a brand identity that embodied the value of collaboration and created a fun, approachable, energetic environment.
The Identity:
From Naming to
Visualization
The naming was inspired by the convention where people interact and share their ideas and skills. Similarly, we wanted the space to be one large community, where small booths(individuals) gather and collaborate for achievement, so we combined two words: “Big” and “Booth” for the name. Then we moved to the next step to visualize this brand story. The logo was inspired by the three words: space, build, and booth. I visualized the booths, added abstract patterns to depict the growth of the business, and combined them with the name.
The Websites:
Featured on the Best Websites of Uncode
The website was a space to invite new members and grow the community. Along with the brand identity, I ensured the consistency of the BigBooth brand across the website. After the launch, the website was featured as the one of best agency websites on Uncode, the best WordPress Theme, and a WooCommerce Theme for creative websites.
