Hansol Inticube
An expressive visual identity for Korea’s best Customer Relationship Management service
2018
Project: Brand Identity + Visual Design
Role: Creative Lead, CollaboHQ
As the number of online markets keeps climbing every year, the Customer Relationship Management (CRM) industry is in the spotlight as a key factor. Hansol Inticube, the industry’s leading company in South Korea for over 20 years, launched a new comprehensive AI customer service.
The challenge was creating a visual identity that respects the corporate brand identity. On the top, a logo should identify the profound Cloud and Big data, which leads the company as a leading company. Along with the logo and brand guide, they asked to create a condensed one-page website for their clients.
The solution was to create a brand mark based on the idea of visualizing the connection between customer and business based on data. The simple, yet three-dimensional brand mark gives spatiality to define the amount of data and adds a symbolic meaning of connection among all primary services – call center, O2O CEM, AI contact, and center. The geometrical symbol gives the flexibility of applying the corporate name in the logo in English and Korean.
Visual Design
The one-page website played as a place to introduce a new product to potential clients. Even though the company deals with corporate-size clients, introducing new products could be challenging. A key was delivering extracted information to potential clients. We used isometric infographic illustrations to support the idea with visuals.
