Sinri Shrine
Timeless branding for historic landmark place
2016
Project: Brand Identity + Visual Design
Role: Creative Lead, CollaboHQ
Resource: http://sinri.or.kr
Designing a timeless identity is key when branding a landmark place. Sinri Shrine was the first doctrine location when Catholicism began to spread in Korea. When the shrine opened the Martyrdom Art Museum, many visitors were expected, but its branding was absent. The shrine urgently needed to create a versatile and timeless brand identity and a website to introduce the rich history of the shrine.
Since the story and importance of the historic shrine are well-known, I focused on a visual solution that transforms the silhouette of the place into a part of a new logo. I visited the shrine in person to better understand its history by conducting interviews with a father, nuns, and staff, then I selected the most symbolic building for the solution I was developing.
I visualized the Martyrdom Art Musem as a brand mark because it’s the place that tells the story of the shrine the most. I decided to include the name in English so that the brand mark can be used solely, yet the name in English doesn't become redundant when the complete brand mark is displayed with the name in Korean (the right part of the logo).
Overall, the branding design, focused on the storytelling of the Sinri Shrine, connects the visitors and the historic place.
The visitors can learn the history of the Sinri Shrine online and offline and furthermore people will remember the shrine through branded souvenirs.
